The Rise of Nike: How One Man Built a Billion-Dollar Brand D
The world’s most popular and biggest sports wear company. In just over 50 years one man’s dream of better shoes turned into a global corporation worth over $100 billion. Today, we’re going back to the earliest days of Nike to figure out how that magic happened and what the ingredients were to their success. This article is brought to you by Audible and the story you’re gonna watch now is just one chapter in the awesome biography of Nike’s creator. The year is 1962 and Phil Knight had just graduated from Stanford. As any business graduate can tell you, becoming an entrepreneur is difficult if you don’t have any good ideas, but Phil had one. He was a distance runner back in university and in one of his business classes he had written a paper proposing the following idea. Phil had seen how Japanese cameras had replaced the dominant German cameras in the American market, and he wondered whether Japanese shoes could do the same to Puma and Adidas, which were at the time extremely popula